Celebs by profession: Social Media

The role of a social media star is a relatively recent phenomenon, with many young individuals leveraging platforms like YouTube to connect with global audiences. To their fans, particularly the millennial generation, these influencers become celebrities, hosting autograph sessions and selling merchandise. On platforms like Instagram, influencers—often women—may share provocative or revealing images to boost their fame and follower count. Others focus on lifestyle topics, such as food or personal experiences, with stars like Selena Gomez amassing 138 million Instagram followers through this approach.

Almost Every Celebrity Is Active on Instagram

Beyond traditional social media stars like Sophia Thiel or Bianca Heinicke, many established celebrities have amplified their presence online. For instance, Kim Kardashian and her family have expanded their reach using platforms like Snapchat and Instagram. Her half-sister, Kendall Jenner, reportedly earned a six-figure sum for a provocative Calvin Klein underwear photoshoot and is often dubbed the queen of Snapchat.

Today, nearly every celebrity aiming to stay relevant maintains an active presence on major social media platforms. Often, their accounts are managed by agencies that post content in multiple languages. Social media enables celebrities to engage directly with fans, fostering closer connections while creating new revenue streams.