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While these models share advertisements, their approach is often more subtle compared to traditional fashion show appearances. A leading figure in this space is Kendall Jenner, who is closely associated with Kim Kardashian. Many contemporary models also share revealing photos on social media to boost engagement and attract followers.
Fashion models represent the traditional essence of the profession. They use their striking physiques to showcase collections from renowned designers like Karl Lagerfeld. These models are compensated for their appearances in fashion shows or are hired by retailers such as H&M to promote products through television commercials and print media. One of the highest-paid fashion models in 2018 was Bella Hadid.